Dental Products Report has written an exciting article about the innovative FireFly Angry Birds Squirt 'N' Brush Tooth Foam from Dr. Fresh!
DPR writes:
Dr. Fresh®, Inc., maker of the best-selling FireFly® toothbrush, announced that it has entered a new licensing agreement as the exclusive U.S. manufacturer and marketer of Angry Birds® branded oral care products. Angry Birds fever has captivated a broad swath of consumers across all generations, and Dr. Fresh is the first to leverage the brand’s appeal in an innovative oral care line.
The first of numerous products to be rolled out under the licensing arrangement will be the FireFly Angry Birds Squirt ‘N Brush Tooth Foam, launching in the third quarter of 2012. This exciting, unconventional format creates a new genre within the toothpaste category, and is expected to change the way that children in particular look at the task of toothbrushing, according to the company. The Angry Birds association and colorful graphics are expected to broaden the product’s allure even further.
The full DPR article can be read here: Angry Birds Land with Dr. Fresh



